Write Compelling Advertising CopyCOURSE OVERVIEW: Welcome to the Write Compelling Advertising Copy course. This program has been designed to equip you with the skills and techniques required to create advertising that captures attention, communicates value and drives action. You will explore what advertising is, whether it really works and the essential principles that underpin successful advertising. You will also learn how to define your message, identify your target audience,

COURSE OVERVIEW:

Welcome to the Write Compelling Advertising Copy course. This program has been designed to equip you with the skills and techniques required to create advertising that captures attention, communicates value and drives action. You will explore what advertising is, whether it really works and the essential principles that underpin successful advertising. You will also learn how to define your message, identify your target audience, stand out from competitors and ensure your advertising is seen frequently enough to influence behaviour.

This course begins by examining the foundations of effective advertising. This learning area explores what advertisement means, whether advertising works and the five most important things you need to know about successful advertising. This section also introduces how to establish the exact message you are trying to put forward and how to get clear about who your target audience is before creating any advertising materials.

The next learning area focuses on visibility and differentiation. This section examines how to make your advertisement stand out from millions of others, how to ensure people see your advertising often and where advertising commonly goes wrong. You will also explore how to determine whether your advertising works and the factors that guide decisions about how much to spend on advertising. The constantly changing face of advertising is also considered here.

Another learning area focuses on writing compelling advertising copy. You will explore why the copy is critical and examine step-by-step methods for writing copy even if you do not consider yourself a strong writer. This section includes how to be very clear about what you are trying to achieve, the value of making a list of important information, why writing a big bold heading matters and how to write down all other information that needs to be included in the advertisement.

A further learning area explains how to answer the question in your heading and how to incorporate the what, when, why and how into your body copy. This section also discusses how to decide on your writing style, why sentences should be short and sharp with simple wording and how to bring all parts of your copy together in a cohesive and engaging manner.

Another learning area examines the final elements of strong copywriting. You will explore how to close your copy with a call to action, how to use copywriting tools, how testimonials can provide credibility and why every advertisement or commercial needs a clear call to action. This section also covers how to test your copy to ensure it works before committing to an advertising campaign.

The next learning area provides practical language resources for advertising. You will explore smart advertising words and phrases you can use in your copy, including wording suitable for headings, questions, statements, challenges and other sentence grabbers. This section also includes phrases designed to persuade readers, words that help customers make decisions now and phrases to encourage customers to contact the business immediately as part of an effective call to action.

By the end of this course you will be able to plan strong advertising messages, write compelling copy, structure advertisements effectively, choose persuasive language and evaluate whether your advertising is achieving its intended purpose.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

• What is advertisement?
• Does advertising really work?
• The five most important things you need to know about successful advertising
• How to establish the exact message you are trying to put forward?
• How to be clear about your target audience?
• How to make your advertisement stand out from millions of others?
• How to ensure people see your advertising often?
• Where does advertising go wrong?
• How do you know if your advertising works?
• How much should you spend on advertising?
• The constantly changing face of advertising
• Writing your advertisement—the copy is critical
• The steps to write copy even you aren’t a good WRITER?
• How to be very clear about what you are trying to achieve from your copy?
• Why make a list of the important information?
• Why write a big, bold heading?
• Why write down all other information that needs to be included?
• How to answer the question in the heading?
• The what, when, why and how in your copy
• How to decide on a writing style of your copy?
• Why keep sentences short and sharp and words simple?
• How to put your copy all together?
• How to close your copy with a call to action?
• The copywriting tools that you could use
• How to use testimonials for credibility?
• Why every advertisement or commercial needs a call to action
• How to test your copy to make sure it works?
• Smart advertising words and phrases that you could use for your copy
• Words and phrases to use as headings
• Words and phrases to open with a question; open with a statement; open with a challenge and other sentence grabbers
• Phrases to persuade the readers
• Words to help the customer make the decision now
• Phrases to encourage the customers to contact the business right now (the call to action)

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.